Destination: Jacksonville

Memo to Florida’s highway signage department: To best assist first-time visitors to the state’s northeastern gateway city, we would humbly suggest posting at its myriad entry points the image of a smiling dolphin or gator that proclaims, “Welcome to

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6 Summer Planning Pitfalls to Avoid

Summertime, and the living is – busy! Memorial Day Weekend, summer’s official start is upon us, so it’s never to soon to start looking at optimal dates for your event this season. Once summer kicks in, finding the perfect event date gets complicated

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The Most Popular Event Merchandise of 2016

Merchandise and promotional products are integral to the event planning process. They are used in advertising before the event, and to create a cohesive presence during the event, with uniforms, gift bags, and matching branded gift items. It is

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Hotel Programs Adding Local Color

After decades of stressing consistency and conformity in service, amenities and guest room design as they expanded their respective brands, hotel companies in recent years have done an about face. Travelers—meeting attendees included—no longer want

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Event Reminders: How Many is Too Many?

Ahh - event marketing. The world of email marketing, social media engagement and follow up, follow up, follow up. When I talk to planners in the industry, it seems that we all still heavily rely on email marketing as a primary channel for getting the

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What Do Meeting Planners Want? Survey Says…

The meeting planners have spoken. And what they want from a venue is more flexibility, more access to the latest technology, and more unique experiences to keep their groups engaged. The International Association of Conference Centres (IACC), in

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10 Creative Tech and Social Media Tips for Events

Are you looking to take your events to the next level? Wish you could inspire a little creativity at your next event? As event planners, we are really busy so in respect for your time, I’ve got a quick list of ideas you can implement at your next

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Destination: Hilo

Whether you’re headed to the Big Island of Hawaii for business or pleasure, here’s an inside tip: Give Hilo a chance. For decades, sun-and-surf-starved statesiders would scarcely set foot in the capital city of the 50th state, such was their haste

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Streamlining the RFP Process

Here’s a bit of trivia for you: Did you know that the volume of Requests for Proposals (RFPs) sent to hotels has increased by 300% over the last three years? Did you know that it takes, on average, 20-30 minutes for a hotel salesperson to reply to a

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People Reader: 5 Ways To Become a Better Judge of Character

The clamorous approach of summer blockbuster season begs the perennial question: Which superhero crew reigns supreme? The Fantastic Four, you say? Perhaps the X-Men? Or the Justice League of America? I suspect most meeting planners would place

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Quiet: Why You Need It & Where To Find It

Let’s talk about noise, shall we? Or more apropos, LET’S TALK ABOUT NOISE, SHALL WE? Since the Industrial Revolution, its encroachment into our daily lives has long been the price we begrudgingly pay for technological advancements, whether it be

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Grounded? Visit These Flight Zones

What better way to appreciate aviation's colorful past while experiencing its present than with a stroll through one of the 30 museums of flight located within or near a major US airport? Here are three must-see aviation museums well worth a

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The Surprising Benefits of Stress

Ah, meeting planning, the stress-free career! You host a few brainstorming sessions, chat up a vendor or two, casually stroll through a conference here and there, and home by 5. Yeah, right! If there were any justice in this world, the face of a

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The Food Trend That Boosts Health (& Battles Climate Change!)

Veggies have reached a tipping point among health-conscious chefs, meeting planners, and their groups. From broccoli rabe to shitakes and kale, they’re all pushing meat to the side—or entirely off the plate in some cases. The grassroots trend

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What Was Your Name Again?

“A person’s name is to that person the sweetest and most important sound in any language.” —Dale Carnegie, How to Win Friends and Influence People   Meeting planner or not, building relationships is crucial to everyone’s career success. And

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Destination: Nantucket

There’s something surprisingly authentic and arguably timeless about Nantucket, the understated oddball island sister who splits the coastal Massachusetts tourist trade with her more cosmopolitan siblings, Martha’s Vineyard and Cape Cod. Perhaps

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Traveling Abroad? Try These 7 Tips to Stretch Your Dollar

One of the great things about a career in event planning is the opportunity to visit foreign countries. The personal growth and insights that come from immersion into other cultures cannot be equaled online or in the classroom. That's why postcards

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Think you know what tech attendees want? Think again!

A new report by the Center for Exhibition Industry Research (CEIR) reveals some striking differences between what tech tools you think attendees want and what they really want. CEIR surveyed 380 exhibition planners and 420 business pros who attend

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Marriott Beats Back Starwood Suitor

With the fate of such popular high-end meeting and incentive venues as St. Regis, Luxury Collection, W, Westin  and Le Meridien hanging in the balance, planners have been avidly following Marriott International’s quest to acquire Starwood Hotels

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Keeping Political Friction at Bay in an Election Year

Few utterances will send your next planning session plunging into chaos faster than this innocent question: “Did anyone see the debate last night?” Politics are poisonous to productivity precisely because passion polarizes, and doubly so in a

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