Expert Advice on Social Media for Events

 

peergenius1We asked a group of savvy meeting professionals to share their best tips on using social media for events.

“Three of the things that have worked for me include asking guest speakers to blog prior to the event to create buzz, using Twtpoll or a similar tool to engage attendees during sessions, and using Twitterfall to gauge attendee sentiment, tackle attendee issues, and ask for feedback. I also create a “live” event landing page where attendees can upload photos, show tweets and Facebook posts, stream video, or post canned video.”

Kelly M.    |   Solutionreach

In preparation for my events, I create a Facebook event page to start some buzz for the attendees. We are a tight-knit group; and so when they can get online and interact with others who will be there, relationships are made in an instant.  We include the sponsor’s information, agenda, and attendee information. It’s a one-stop directory.  Also, our attendees are into Twitter and Instagram. In our conference packets, we include a business card with the hashtags to use throughout the conference.  This makes it fun to see what everyone is saying and seeing!              

Molly M.    |    Strategic Partners Inc.

“Be thoughtful when you choose a hashtag for your event or meeting. Don’t make it too long and do your research!  Google it, then search on Twitter and Facebook for any possible duplicates or misinterpretations. #bettersafethansorry” 

Michelle T.    |    NBCUniversal

“Webtrends uses social channels to drive conversion at all of the events we participate in or host. Our social media activity is the result of an intentional, strategic framework that’s both scalable and accountable. As we kick off the social component and outline our social media plan, our team asks questions centered on three main areas:

• What are my goals and how do I measure them? How many impressions and conversions equal success for this event? And, what is the expected increase in followers?

• How do we integrate with the event campaign to support the event content, message, and call to action?

• Why are we reaching out? What is the on-site call to action via social—visit the booth, enter to win, or mention our company in a post?”

Claire D.   |  Webtrends

“To get attendees excited for an annual sales conference, we started a social
media campaign two days prior to
arrivals. We asked attendees to show us their excitement and preparations for the trip by tweeting pictures with the
company mascot (a stuffed animal,
which everyone received). All participants would receive a VIP prize at the meeting. Our attendees tweeted photos of the mascot packing, picking up travel-size toiletries, in the cockpit of the airplane, dancing with a TSA agent, and so on. We also partnered with Foursquare to create a badge that acted as a pass to an after party. Each person who participated (87 percent) received a badge at the final dinner to the exclusive after party.

Dani C.   |    Independent Planner

Our event communications are designed to excite, entice, and educate — so in addition to developing the usual who, what, how, where, and
when documentation, we really like to push the why. For example, “Why is this going to be the best party of 2013?” and “Why is it important to attend this event vs. others?” If the why is compelling, you’ll see a boost in likes, shares, and attendance.
 

Jessica G.    |    Sony Electronics

Susan Campbell

Susan Campbell

Susan Campbell is the Editor of Elite Meetings magazine. During her 20-plus years in publishing, she’s written extensively on destinations and luxury hospitality experiences for leisure travelers and the meetings industry alike.

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