CSR That Saves Lives
Corporate Social Responsibility (CSR) is increasingly important in today’s environment. Planners, as well as destinations and venues, see the benefit.
Tammi Runzler, Vice-President of Sales and Corporate Social Responsibility, Clean the World, spoke on Corporate Social Responsibility at the Elite Meeting Alliance in Las Vegas.
Clean the World is an Orlando-based non-profit organization that collects used soap from hotels, sanitizes it and sends it to those in need all over the world. They have just merged with the Global Soap Project, based out of Atlanta. Their good work stretches around the globe. Right now shipments are heading to Nepal for the earthquake survivors who are in desperate need of hygiene to help prevent disease.
While much of the product is shipped internationally, it is also donated to domestic entities. Many less fortunate families can’t even buy soap and toothpaste because food stamps are not accepted for these types of products.
The 3 Ps that we need to be aware of are: People, Planet, and Profit. All are important.
She recommended that hotels include information on CSR in their proposals to planners, even if the information is not requested in the RFP. After all, it doesn’t hurt to show you are socially responsible. And planners should ask potential venues and destinations what they are doing in this area.
Non-profits are becoming more aware of the meetings industry, and are now competing to partner with association and corporate meetings when they bring their meetings to their area. An example would be Habitat for Humanity. They have been partnering with meetings for a long time now. Your CVB rep should be able to locate a worthy group that needs assistance.
Photos: Clean the World