CSR Initiatives: 4 Ways to Give Back at Corporate Events

Corporate Social Responsibility (CSR) is a huge and growing trend. Organizations are recognizing the importance of giving back to the destinations where they generate income and the places they travel for corporate events. Well-designed CSR initiatives are a win-win proposition. They provide tremendous benefits to the people and places where companies organize events and enhance a brand’s reputation.

Here are four CSR initiatives through which corporate groups can give back during corporate events.

  1. There is H.O.P.E. For Me
    Sex trafficking and the commercial sexual exploitation of children in domestic and foreign tourist areas is the dirty little secret that on one wants to talk about. Maritz has been issuing a challenge to the events and hospitality industry to get involved in a number of ways.
  • Encourage resorts, hotels and airlines to become signatories to the Signatories of the End Childhood Prostitution and Trafficking (ECPAT) Treaty.
  • Donate clothing, toiletries, and store gift cards.
  • Raise funds for There is H.O.P.E. for Me.
  • Raise awareness by including the commercial exploitation of children on conference agendas.
  • Screen Stolen by Katariina Rosenblatt, PhD as part of the orientation



  1. Pack for a Purpose

Pack for a Purpose operates from resorts and hotels throughout the world including in North America, South America, the Caribbean, Asia, and Europe. The concept is simple. Participants use the small spaces they have left in their luggage to create a big impact. The drop off the supplies at participating resorts, hotels, and DMCs.

The possibilities are endless. Participants can pack:

  • School Supplies: erasers, pencils, pens. Crayons, colored pencils
  • Toiletries: soap, toothpaste, toothbrushes, deodorant
  • Medical Supplies: stethoscopes, blood pressure cuffs, Band-Aids
  • Toys: soccer balls (deflated), Scrabble, dominoes, checkers


  1. Samaritan’s Purse
    This is another simple but powerful initiative. Corporate groups pack shoe boxes with toiletries, school supplies, and small toys. Invite participants to pack a shoe box and bring it to domestic or foreign corporate events. To add a touch of fun, organize a scavenger hunt and give teams the opportunity to collect items for shoe boxes and assemble them. Samaritan’s Purse distributes the shoe boxes  to children in war torn areas and parts of the world that are experiencing natural disasters.

Send shoe boxes to Samaritan’s Purse or drop them off at local collection centers during National Collection Week in November.

  1. Clean the World
    Instead of dumping unused soap, shampoo, and toiletries into landfills, Clean the World gives groups an opportunity to make a difference. Participating hotels collect the items. After cleansing, sanitizing, and packaging them, Clean the World distributes the hygiene kits to shelters, hospitals and aid agencies (for natural disasters). Groups can get involved by raising funds or assembling hygiene kits during meetings.

For other CSR initiatives with a great impact, also consult:

Anne Thornley-Brown

Anne Thornley-Brown

Anne Thornley-Brown has an M.B.A. from York University’s Schulich School of Business in Toronto, Canada. She shaped the management development strategy for two major Canadian corporations. Anne has extensive business experience in a variety of industries including banking, wireless communications, high technology, transportation, the non-profit sector, and film and television. She speaks English, French, and Spanish. Anne has toured Asia 18 times and facilitated workshops and team building for over 2000 executives, managers and professionals. She has worked with a number of clients from Gulf (GCC) countries in the Middle East.

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