10 Creative Tech and Social Media Tips for Events

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Are you looking to take your events to the next level? Wish you could inspire a little creativity at your next event? As event planners, we are really busy so in respect for your time, I’ve got a quick list of ideas you can implement at your next event. Below are 10 great ideas that you can use immediately to up the engagement and add inspiration and creativity to your conferences and meetings.

  • People hate nametags. Make them a little more interesting by including Twitter handles and a funny hobby or talking point in addition to name/company. Or, get rid of them altogether and use creative ice breakers to allow time for your attendees to get to know each other.
  • Give away prizes for the most influential people at your event. This could be based on in-person and/or social interaction with your brand. Look for the people who market your event for you or have a good online reach.
  • Rather than just sharing long videos from your sessions, cut them into bite-sized chunks and share over time. Then, grab great quotes and create shareable images for Pinterest and Facebook. This allows you to repurpose content over time to make a bigger impact and engage your audience in various ways.
  • Get your attendees to take a photo at your event. For our recent techsytalk LIVE event, we asked everyone to take out their phones and take a selfie. We had them share it on Twitter or Instagram using our hashtag so we could collect them all.
  • Provide people education on technology. If you want people to tweet, send them links about what Twitter is, how to set up an account and how to tweet in their confirmation email.
  • Try Facebook’s new live streaming feature for a whole new way to engage your audience.
  • Create a Facebook album of funny marketing images and encourage people to share. This promotes your event, but also adds a great visual component. People are more likely to share your event if you make it easy for them.
  • Make sure your website is responsive, meaning it works well for your attendees online and on the go. To take it to the next step, ask your web or app developer what you can do to make your content wearable friendly.
  • Work with your sponsors to create video content that is shareable on your website. This promotes them long after the event and also keeps your content active.
  • Ask speakers to blog or host a webinar for you once a quarter over the next year so you can keep your content fresh and continue to promote them.

Photo credits: Shutterstock.com

Liz King

Liz King

Liz King is an event planning superhero by day, and closeted tech geek and introvert by night. She channels her organizational and tech savvy superpowers into her own company, Liz King Events, and routinely makes appearances on such lists as Successful Meetings’ list of 25 Most Influential People in the Meetings Industry and Connect magazine's list of 40 Under 40 Up-and-Coming Event Planners.

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