Event Challenges & Opportunities: The Purple Paper
What is great about the events industry? What are the key challenges we should be worried about? What can the events industry do to realize the holy grail of the collaborative economy?
These were just a few of the questions posed to 28 industry leaders last April in Scotland at the two-day Event Horizons 2016, the inaugural ILEA Global Event Summit. The ILEA just released its “Purple Paper” summary of thoughts from the two-day event, a collaboration between the International Live Events Association (ILEA), Visit Scotland, and the IMEX Group, with support from Cvent and Events are GREAT Britain. The event took place at Gleneagles and Edinburgh International Conference Centre after a stop at IMEX Frankfurt.
The event brought together 28 industry leaders from the international events industry, including Cvent’s own David Chalmers, Director, Marketing & Events Cvent, Europe.
Over the course of two days participants identified key concerns ranging from the underestimated value of the meetings industry and its professionals, technology use, security fears, leveraging the new collaborative (shared) economy to maximize event resources; and the role of “legacy” activities, those that leave lasting physical, socioeconomic, or cultural changes to a city as a direct result from hosting an event.
Participants spent their time identifying key challenges and opportunities in the meetings world, then making suggestions for improvement. The summary report offers an interesting look into the common concerns and emerging opportunities within the industry.
Read the full report here.