All posts by

Liz King

3 Things This Event Planner Wishes Venues Would Change

Event planners and venues. Venues and event planners. The two go hand-in-hand. Venues are one of the first things that event planners look to secure when we are hosting an event. And, in doing lots of the new research over the years, there are a few

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How to Create a Niche in the Events Industry (and Why You Should!)

I think that creating a niche in our industry is incredibly important. Most people tend to think that offering a wide variety of services will bring them more opportunities, but while that sounds intuitively correct, it's actually the opposite. By

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Event Reminders: How Many is Too Many?

Ahh - event marketing. The world of email marketing, social media engagement and follow up, follow up, follow up. When I talk to planners in the industry, it seems that we all still heavily rely on email marketing as a primary channel for getting the

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10 Creative Tech and Social Media Tips for Events

Are you looking to take your events to the next level? Wish you could inspire a little creativity at your next event? As event planners, we are really busy so in respect for your time, I’ve got a quick list of ideas you can implement at your next

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4 Steps to Content Strategy that Engages Year-Round

One of the biggest headaches of event planners and brands around the world is creating a content strategy for engagement. More and more, successful events require a year-round content marketing plan that engages readers and keeps people focused on

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Best New Social Media Platforms for Event Planners

It seems that every time we get caught up with the “latest and greatest”, the masses have moved to a new social network and we are left confused and feeling behind again. Thankfully, the influencers in our industry are taking the reins and trying out

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A 2016 Social Media Update

It seems like every time we turn around, there is a new social media tool to use and everything we knew about the current tools seems to change on a daily basis. So – this blog post is an attempt to catch you up on some of the big things you should

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My Top 5 Apps and Gadgets to Stay Productive On The Go

As event planners, we are always on the go. We’re traveling from airport to airport, taking site visits at random locations and working in the closest Starbucks we can find. It’s easy to feel like we aren’t being as productive as we are when we are

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